Ada Apa Dengan Cinta was a big hit movie in the 90’. It is not only because it staring famous actors and actresses, but also with its rich narratives about teenager love story. Ada Apa Dengan Cinta or commonly known as AADC is about a love story between Cinta (the female protagonist) and Rangga (The male protagonist). AADC rich narratives brought people together with a complex but easy to follow love story. Focusing on both of these characters story, AADC received lots of good responses among the audience. Sadly, the ending was unexpected, the ending is completely leaving a big hole for the audience. After about 12 years of leaving the audience hanging with the ending, finally, the sequel is published in the April 2016.
AADC 2 is about the continuation of the previous movie. In this movie, the story maker decided to bring Back Rangga from US to meet Cinta once more. Before the release of AADC 2, the short mini movie was published in 2014 via Line Messenger application. It is a short remastered movie from AADC with only 10-15 minutes durations. Therefore, Audience get hyped as the short movie might be a code for a new movie! And it was true, the short movie is shortly an introduction to the AADC 2.
The media used to publish the movie is very tempting. Line Messenger was a hit during 2014 and until now, it becomes a popular applications used by people to chat with each other. The planning to use line is far better than published it into youtube directly. In line, we can enjoy the video anytime and without limitations. The option to use line brings positive feedback as Line becomes a sponsor for AADC 2 movie. It is as the basic model for transmedia business model. A sponsorship is where one company can help the project maker either in financial or tool/equipment support. As the feedback from this help, AADC 2 simply makes Line as canon during the movie. They show slightly a scene where Rangga and Cinta having chat using Line messenger. This is also a benefit for Line Company because they get a free marketing.
The narratives in the AADC 2 are easily guessed. Since in the early of the screening, I can easily understand the plot and what will happens, deducting what the ending will be and it is happening as what I guessed. The reason might be because the writer needs to finish the movie without giving any false hope to the audience. Even though it need more explanation why Cinta fiancée let her go. It somehow give me uncomfortable feeling when he just let her go without giving some sort of explanation.
AADC 2 is a really good movie that brings back the childhood to 90’ teenager. Aside from the characters also growing ups, the unexpected turn out for who marry who is very fun for audience. Audience is very satisfied within the result and the movie. Nevertheless, a romantic narratives bring the spirit of love to some people, it might affect how people will behave after watching the movie.
Putu Deny Pratama Saputra 